Urban Harvest Organic Delivery provides residents of Kelowna and the Central Okanagan area with farm-fresh, certified organic produce. David Nelson and Lisa McIntosh created and have operated the business since the turn of the millennium, 15 years ago. The success of similar services in Vancouver and Victoria inspired the couple from the area to offer this convenient service that provides positive impact to the health and lifestyle of community residents.
The current branding and medias for communication fail to capture the essence of the Urban Harvest brand and its market offerings. The company offers high-quality and healthy food options; the visual identity needs to reciprocate the healthful vibrancy and positive experience that the service provides. In order to do this, Urban Harvest will need to establish a stronger brand identity. They also require promotions and marketing collateral to push this new brand forward and attract their target market.