STIEGL

CRAFT BEER REBRAND

Branding, Advertising, Web Design

COMPANY OVERVIEW

Stiegl is Austria's largest private brewery, with roots dating back to the 15th century. Today, Stiegl competes as one of the most modern breweries in Europe with an uncompromising focus on quality.

Mission: To use only the best raw materials to create a world-class quality experience.

Vision: To bring the taste, tradition and culture of an Austrian craft to the world.

DESIGN PROBLEM

Stiegl would like to increase market offerings in the region by developing a uniquely positioned brand and product to the Western world. Market expansion will occur gradually, beginning in the test market of Vancouver. This expansion includes a comprehensive rebrand, designed to appeal exclusively to this consumer. This rebrand will enable the company to compete within the craft beer market and will give Stiegl a modern, westernized selling proposition to engage and connect with its target market.